Thursday, November 26, 2015

What are you thankful for?


What are you thankful for?


In the U.S. we have access to so many options - from what type of food to have for lunch, what outfit we'll wear to work, what smartphone to upgrade to, and where we worship, while millions of people around the world don't have enough food, clean water or shelter.  In the spirit of Thanksgiving,  what are you grateful for?  I challenge all of us to be mindful of taking more quiet time to reflect on all of the things in our lives we take for granted...and instead be thankful.  Reflecting on our blessings instantly shifts our energy to the positive - imagine if every one of us did this every day.  A small act can certainly impact the world.



Wednesday, May 20, 2015

Positively Powerful Woman Awards - June 5th, 2015


So excited to celebrate this year's Positively Powerful Woman Award Recipients AND I'm honored to be speaking on how to "Turn Your Connections Into Collaborations & Contracts" I hope you can join the fun on Friday, June 5th: http://bit.ly/1x0rIQF

Thursday, May 7, 2015

What hand gestures mean in different countries

How do we know if we're being culturally sensitive when we travel for business?  What seems an innocent gesture of being positive and encouraging here in the U.S., may be considered offensive and rude in another country.  So...when you find yourself scheduled for travel and you're preparing your presentation, take the time to understand cultural etiquette - including dining do's and don'ts,  and acceptable phrases.  Below is a great overview from Busuu on universal hand gestures...

Hand gestures are a great way of reinforcing what you’re saying, but caution…as they may mean different things in different cultures
- reposted from Busuu




Thumbs up
This widely recognized sign of approval or agreement is actually used as an insult in Bangladesh.  In certain parts of the Middle East, thumbs-up is definitely a highly offensive thumbs-down.  The thumbs-up sign has been confusing people for thousands of years!

Come here 
This is used in the United States to ask a person to step forward, but in Asia this gesture isn’t welcome It should only be used to beckon dogs…if you do it in the Philippines you could be arrested.


The horn fingers
In USA “the horn fingers” is adopted by rockers and it is a sign of approval, rock on!  Hook ’em Horns is the slogan and hand signal of the University of Texas at Austin. But in many Mediterranean and Latin countries, such as Argentina, Brazil, Colombia, Cuba, Spain, Italy and Portugal, to make this sign at someone is to tell them that their spouse is cheating on them.


Looking at your watch
This means ‘I’m in a hurry’ or ‘I’ve got to be somewhere’. In the Middle East, however, a conversation should run its natural course, as it would be very rude to look at your watch mid-conversation. In Arabic culture, once communication has started, it must “take its time”.


The Ok
In most of the English-speaking world, as well as in several other countries, this hand gesture means that everything is fine, great, okay and/or perfect. In Brazil, however, it is considered a rude gesture. The most famous example of this was in the 1950s when Richard Nixon visited Brazil and flashed the “Ok sign” to a waiting crowd upon arriving in Rio de Janeiro, who responded with boos!



The “V” Sign
This sign has two formats: one with the palm faced outwards, and another with the palm inwards. In the US, both ways refer to “victory”. In other places, such as in the UK, Australia and South Africa, the same gesture with the back of the hand facing the other person is considered to be an extremely insulting.
Next time you practice your new language skills remember to be sensitive with your hand gestures!



Monday, April 6, 2015

What your brand color says about your business


What your brand color says about your business...







Sunday, March 8, 2015

The Social Newsroom: How to Win the Moment




I recently attended one of the best conferences for Marketers - Content to Conversion Conference, where innovation in all things marketing is shared freely.  Here is just one of the insightful presentations I attended - by Celia Brown, Sr. Director, Content Marketing, Customer Engagement & Commerce, SAP:

70% of purchase decisions are made before a buyer reaches sales.  In an era when self-educating buyers are scouring the internet for information before forming a buying decision, before even consulting your brand, how can you not get out in front to tell your brand’s story?  And how do you breakthrough the noise to ensure that your brand story is the one that successfully resonates with your customer?

The key is creating smart content that is equal parts timely, relevant, and interesting.

The social newsroom is not about identifying a trending topic and contributing to the collective noise.  By driving marketing with a newsroom approach, any brand can create content and campaigns that resonate for their audience here and now.  The magic of the social newsroom happens when three things align: the brand agenda, the audience’s agenda, and the new of course.  When a brand can add something insightful and new to the dialogue – that is when you successfully  “win the moment.”

 Transcript

  • 1. #C2C15 The Social Newsroom: How to Win the Moment
  • 2. #C2C15 About Us A marketer and a journalist walk into a bar… and told a great story.
  • 3. #C2C15 Can B2B companies “win the moment?”
  • 4. #C2C15 Introducing the Social Newsroom
  • 5. #C2C15 70% of B2C and B2B purchase decisions are made before a buyer ever reaches sales.
  • 6. In an era when self-educating buyers are scouring the internet for information before forming a buying decision, before even consulting your brand, how can you not get out in front to tell your brand’s story? #C2C15
  • 7. #C2C15 The Art of Listening: Are you listening to what your audiences are saying?
  • 8. #C2C15 Timely Triggers
  • 9. #C2C15 Meaningful Insights
  • 10. Influential Content #C2C15
  • 11. #C2C15 The Social Newsroom Model Listening Triggers Influence AmplificationInsights
  • 12. 1) Talent 2) Topics 3) Tools Getting started with the Social Newsroom #C2C15
  • 14. “A brand journalist is a strategic storyteller who discovers and creates news content on behalf of a brand. ”PR Daily Marketer + Journalist = Brand Journalist “Brand journalists bring a reporter’s sensibility to your content – an editorial approach to building a brand. ”Ann Handley #C2C15
  • 15. Marketing Editor-in-Chief #C2C15 “Marketers must increasingly think like publishers as they compete for consumers’ attention in today’s digital world.” - Forbes, December 2012
  • 16. Topics #C2C15 Audience Agenda News Headlines Company Agenda
  • 17. The Right Topic at the Right Time • Rapid Content Development • Ideation to Publication in 24 hours • Curated content from thought leaders #C2C15
  • 18. Tools #C2C15 Listening Triggers Influence AmplificationInsights Social Listening Influencers Content Development Content Discovery
  • 19. Beyond Pageviews: Measuring Success #C2C15 EXPOSURE How much exposure (stories, social media posts, etc.) has been generated? ENGAGEMENT Who and how are our audiences interacting with our content (likes, shares, etc.)? INFLUENCE Have we influenced perceptions and attitudes of the target? ACTION Did our audience take a desired action (purchases, website traffic, etc.) as a result of exposure?
  • 20. What’s next for the social newsroom? #C2C15



Monday, January 5, 2015

How to Discover Everything Facebook Knows About You





As we celebrate the New Year, one of the things I started doing was being more mindful of all of the apps I use...most of them want access to my contacts, personal info, location, etc.  I used to automatically accept, and now I think twice if I really need the app or can do without it.  

Ever wonder what Facebook knows about you?  Read this article by Julie Bort:

http://read.bi/1Ay2etk

Monday, November 17, 2014

Transparency - How Important Is It?


Being transparent is one of the keys to growing a successful business - people want to know you're authentic - be quick to appreciate your clients, and be just as quick to apologize and make amends if you make a mistake.  Sometimes, we think being "politically correct" and watching what we say is the best way to stay on good terms with clients...I think people have grown tired of being handled with kid gloves. Be yourself, be genuine and you'll truly be memorable.