Friday, March 20, 2009

A New Business...Learning New Skills...Now What???

Most people rush into buying a network marketing business based on an emotional decision. There are key points to consider before you decide to build a business:

1. Does the product or service resonate with what you like to do?
2. Does the company have a reputable leadership team?
3. How long has the company been in business?
4. Does your sponsor's leadership style match what you're looking for? Sometimes you can sign up in a business because you feel obligated to a friend...sometimes it will enrich your friendship, and sometimes it can test a relationship.
5. Look at the industry that the product or service is in - what are the sales $ per year, versus how many companies are competing for the same piece of the pie?
6. Look at the product and service and think about who would use it (does it only appeal to women vs men, etc where it would narrow who you would talk to?)
7. Cost of the product and service versus what people are willing to spend (value/benefit must justify the purchase in people's minds)

So...now that you have decided on a network marketing business how do you succeed?

First, know that you need to be committed in consistently working your business daily for 3-5 years. The majority of the people that start a business, quickly stop working it when they hear a few "no's". We live in a microwave society...if results aren't seen immediately then people quit.

Second, know your "why" what drives you to want to succeed?

Third, what is your mindset? There is no boss overseeing you to hold you accountable; this is the challenging part - find a partner, coach, mentor, etc. who will not let you make excuses. Focus on your daily action, and the results will follow.

Fourth, sharpen your skills...this is a people business. If people trust you, they will buy your energy first before they buy your product/service. If you do not have sales skills, this is one of the most important things you can do to increase your results. Because I come from a business background, I am a firm believer that most people can be more successful by being taught that selling is a science. It's not just for the "lucky" - once you know there is a process to selling, it becomes easier to do.

So...once you have the company you like, you know your why, you've started learning sales skills...do not get caught in the trap that I see a lot of people fall into perpetual "getting ready to get ready" What does that mean? Some people will get comfortable in the learning mode, and don't transition into the action mode...taking the skills they are learning and going out and applying it to their business.

Why does this happen? I think a big part of it is people are letting fear take over:
1. I don't want to make a mistake
2. I don't want to look foolish
3. What if I get asked a question I don't know the answer to?
Guess what? You will make mistakes, you will not know every answer. Here's the difference between the people who succeed and the people who quit...successful people work through their fear.

GET GOING! GET STARTED NOW! STOP ORGANIZING YOUR DESK, DOING THE DISHES, DOING THE LAUNDRY AND EVERY OTHER THING THAT IS DISTRACTING YOU FROM I.P.A. (INCOME PRODUCING ACTIVITIES)

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