60 Second Commercials

60-Second Commercials

Note: 60-second commercials should be focused and concise (do not say “a good referral for me is anybody who…” – too vague and people will not be able to think of someone specific to give you) I encourage you to practice out loud so it sounds natural and not mechanical. Smile, maintain eye contact and have FUN. People will remember you if you tailor your commercial to your audience/industry you are talking with.

I. This is what I use whenever I am at a networking event or I have met someone while out doing errands. The first part and second part of the sentence doesn’t change…I just switch the middle part of the sentence to tailor it to whatever industry the person is in:

To A Real Estate Agent: “I specialize in helping real estate agents increase their referrals by using an amazing follow up tool”

To An Insurance Agent: “I specialize in helping insurance agents increase their referrals by using an amazing follow up tool”

To A Network Marketer: “I specialize in helping network marketers increase their referrals by using an amazing follow up tool”

II. I use these ideas when I am part of a networking group that meets on a regular basis:

* While I am saying my commercial, I am holding up different samples every week of a business-type card (one you create with someone’s product/logo/vision, etc.), and a personal-type card for friends/family (birthday, thank you, Picture Plus card with word bubbles/captions) so people understand this is NOT an e-card. I also do this because people will relate to at least one of the two cards and how they can use it in their lives. Holding up the envelope to show the real postage stamp also is important so the person sees we do not bulk stamp our cards. Alternate between showing a postcard, regular card, tri-fold.

1) Hello, my name is______________________, with Send Out Cards. We have over 13,000 greeting cards to choose from on our web site. Once you choose a card, type your message, and click send, our company prints out your card, puts it in the envelope, puts a real stamp on it, and sends it within 24 hours, all for $1.04 a card, including the stamp. Ask yourself, “When was the last time you sent an unexpected card, at an unexpected time, to let someone know how much they mean to you?” I help teach people to enrich both their personal and professional relationships…with a click of a mouse. My name is _______________, with Send Out Cards. “Changing lives, one card at a time.”

2) Hello, my name is _________________, with Send Out Cards. I teach business owners to leverage their time and increase their productivity by using our online greeting card service. We have over 13,000 greeting cards to choose from on our web site. Once you choose a card, type your message, and click send, our company prints out your card, puts it in the envelope, puts a real stamp on it, and sends it within 24 hours, all for $1.04 a card, including the stamp. Studies show that there are multiple reasons why a customer leaves a business and chooses to go somewhere else…3% is because they move, 5% buy from a friend, 9% is because of competitors, 14% is because of product price, but 68% is because of PERCEIVED INDIFFERENCE. You can avoid being part of this statistic by taking 60 seconds to send a card of appreciation to your customers. My name is _______________, with Send Out Cards. “Changing lives, one card at a time.”

3) Hello, my name is _________________, with Send Out Cards. Our company lives by the quote by Maya Angelou, “People will forget what you said, they will forget what you did, but they will never forget how you make them feel.” When was the last time you sent a business client a thank you card for doing business with you? With our system, you can send a thank you card to 1 person or thousands of people, and you can do this in less than 5 minutes. You can even use your own handwriting and signature, and put your picture or business card on the inside to personalize your message. My name is _______________, with Send Out Cards. “Changing lives, one card at a time.”

4) Hello, my name is _________________, with Send Out Cards. Have you ever had this experience where you wake up and for some unknown reason, you think of someone you haven’t talked to or seen in a long time? You want to send a card, but then you get ready for work, and the responsibilities of your life step in, and you forget, or you just don’t want to stop after work at a store to buy a card, and go to the post office to mail it. With our system, you can send a card in 60 seconds from the convenience of your computer, for $1.04 a card, including the stamp. You will be amazed at how you will touch other people’s lives when you act on these promptings, instead of ignoring them. My name is _______________, with Send Out Cards. “Changing lives, one card at a time.”

5) NOTE: With this commercial, you will need to send yourself a sample card with a $5.00 Starbucks gift card. Hold up this card and show what the gift card looks like inside the card. Hello, my name is __________, with Send Out Cards. With our online greeting card service, you can celebrate any occasion by sending someone a gift card to Starbucks, Barnes & Noble, WalMart, restaurants, etc. Save yourself time & money paying high prices for gas, fighting traffic, walking the mall, and standing in line by using our powerful system. My name is _______________, with Send Out Cards. “Changing lives, one card at a time.”

6) Hello, my name is _________________, with Send Out Cards. Are you losing business because you aren’t keeping in regular contact with your clients? For about $5.00 a year, you can keep in touch with your clients and generate referrals because they will remember you took the time to say thank you. You can even use your own handwriting and signature to personalize your cards! Many of you may have heard the saying, “It’s more expensive to try to win back a customer than to keep one” With our system, it doesn’t get easier than clicking “send” and letting us do the rest. My name is _______________, with Send Out Cards. “Changing lives, one card at a time.”

7) Hello, my name is _________________, with Send Out Cards. How many of you receive direct mail? In the 1980’s direct mail had about a 2-3% effectiveness rate. In the 1990’s that went down to about 1.3%. Direct mail now has about a .08% effectiveness rate. People are getting harder to reach because they have become desensitized to seeing the same thing over and over. Of all the mail we receive, only about 3% is actually personal…the rest is direct mail or bills. Imagine how your greeting card will stand out, make an impact and be displayed in your customer’s office or on the refrigerator just by expressing appreciation and creativity? My name is _______________, with Send Out Cards. “Changing lives, one card at a time.”

8) I use this one when we are one month away from holidays. Hello, my name is _________________, with Send Out Cards. With a show of hands, how many of you are planning to send Christmas cards (New Years, Valentine’s Day, Chinese New Year…) to your clients, family members and friends? Of those of you planning to send cards, how many of you will be writing those cards out yourself or using a staff member? *Call on someone raising their hand to estimate how long it will take him/her. (The usual response will be many hours or days) This holiday, let me help you reduce your stress, and increase your productivity by using our system, you can send one card or thousands – when you click “send” our system puts the person’s first name inside each card and on the front of the envelope in about 5 minutes. For those of you who didn’t raise your hand, let me help you communicate to the people in your life and express the caring person you are. My name is _______________, with Send Out Cards. “Changing lives, one card at a time.”

Offbeat 60-second commercials:

1-14-09

My BNI group just had us do our commercials this week in a Dr. Seuss style delivery...so here's mine:

Inspired by "Green Eggs and Ham"

I am Send Out Cards

Send Out Cards I am

Would you like to send a card?

Really, really it's not hard!

You can send one in your meeting

You can send one while you're eating

You can send one at the Fair

You can send one in the air

Try it, try it, you will like it!

You can add your business card

Really, really, it's not hard!

Would you like to send a gift?

We can do this in a jiff!

We print and stuff and stamp it for you

We promise, promise not to bore you!

Try it, try it, you will like it!

Other Ideas to mix in:

• SOC has a birthday reminder system, so 7 seven days before the person’s birthday, you will get two reminders: one on your account web site, and one in your e-mail inbox, so you will never be late with birthday cards again.
• You can also use the Anniversary reminder to send a card to a client that has been with you for one year, etc.
• Use the Anniversary reminder for pet lovers – send their dog or cat a birthday card.
• Tell stories…I will tell a business related story about a client who owns a day spa. It would be an all-day process for the staff to print out birthday cards, put them in envelopes, create mailing labels, go to the post office and buy stamps. They now use our system and are done with their cards in minutes.
• Make it a point to schedule a one-on-one meeting with each person in your networking group. Find out about their business and their skills so you can actively refer business to them. Then, walk them through a gift account and teach them to become a sender of cards. In my experience, once you have someone give you a testimonial, it helps build the trust factor and others in your group will start doing business with you and start giving you referrals.
• A way to send cards to 1 person or thousands in 60 seconds.
• When was the last time you thanked your clients for their business?
• You can create a "campaign" card to send to new customers, instead of re-inventing the wheel each time.(i.e. writing 30 separate thank you cards, instead of one campaign card)
• Send a Starbucks gift card to thank someone for their referral
• We have expanded our gifts! Along with gourmet gifts like brownies and caramels we now have gifts for kids, pets, home décor, books & magazines.
• Personalize your cards in your own handwriting, your own signature, and upload your business card in it for less than half the cost of a Hallmark card.
• Real Estate Agents: Take a picture of your clients in front of their new home, and send it to them as well as their friends and family members (remember your clients need help sending “we have moved” cards)
• Remember to thank your valuable contacts (Home Inspector, Title Agent...) "Appreciation wins over self promotion, every time"
• The most successful people in the world take the time to send thank you cards (Jim Rohn, Brian Tracy, Bill Gates, Donald Trump, Dr. Ivan Misner, to name a few!)
• Give them this chart from Jordan's website:
• http://www.thecoolbuzz.com/whycustomersleave.html