2009 Sales & Marketing Plan

The start of a new year - a reminder to be your own architect and create the life you want. How will you make this year be any different than last year? It starts with you getting very focused and clear about what you want. Many of you have heard that the most successful people write down their goals, AND the action plan of how they will get there. So...what is holding you back? Let go of all that chatter going on in your head, sit yourself down, and INVEST IN YOUR LIFE.

Here is a sample 2009 Sales & Marketing Plan that my mentor, Eric Lofholm had me do - and here is the best advice he gives to all of his Protege's - focus on completion, not perfection. A lot of people get so hung up on getting their sales plan "right" whatever that vague idea means, that they freeze up and don't do anything. I've been guilty of that in the past, my perfectionist gene rears its ugly head, and before I know it, the day is done. Find an Accountability Partner - review weekly results. Sales and marketing plans are meant to be revised, refined and re-worked, based on the person you are becoming. Give yourself some grace, grab a pen, and get to work!

Copy and paste these questions to a Word Document, so you can save it to a file on your computer, and then you can know what you will compare with for next year's plan:


2009 Sales & Marketing Plan


I, (Add your name here), am committed to Be, Do and Have what is optimal in manifesting this sales and marketing plan, or something far better. I am attracting self-motivated, passionate people into my business who are a joy to work with. I am an inspiration to others. When I am at an event or meeting, I am the person people are comfortably drawn to and want to do business with. Wealth and abundance flow to me effortlessly. I am enough.

What I did well:
1. What was great about 2008?
2. What are you most proud of?
3. What were you most surprised by?
4. In what ways did you grow?
5. What was your biggest success?
6. What adversity did you overcome?
7. What skills did you develop?
8. What goals did you accomplish?
9. What was your most challenging sale?
10.What were you consistent at?


Where I am at right now:
1. Based on your annual goals where should your results be right now?
2. Did you hit your gross sales number, total units number, or total recruits for the year?
3. How was your consistency during 2008?
4. How did you do in the area of appointment setting?
5. How did you do in the area of follow up?
6. How did you do in the area of direct mail marketing?
7. How did you do in the area of marketing?
8. How did you do in the area of web marketing?
9. How did you do in the area of recruiting?
10. How did you do in the area of training?
11. How did you do in the area of motivating your team?
12. How did you do in the area of making your calls?
13. How did you do in the area of time management?
14. How did you do in the area of objection handling?


I need to improve in the following areas of my business:
1. What is going to be different for you in 2009?
2. In what ways will you be more consistent?
3. How will you grow as a leader?
4. In what ways will you think bigger than you ever have before?
5. What will you do the same in 2009?
6. What new marketing approaches will you try?
7. What mentors, coaches, and training programs will elevate you to new levels of success?
8. What will you do different spiritually in 2009?
9. How will you become an even better friend, parent, spouse, co-worker, boss, leader to the people that are in your life?
10. How will you use technology to help you in 2009?


Ultimate outcomes for 2009 (goals)
Annual revenue projections (sales results)
Annual marketing strategy (marketing tactics)
Ultimate outcomes for each month
Monthly revenue projections
Monthly marketing strategy
Monthly projects (if any)

January
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

February
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

March
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

April
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

May
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

June
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

July
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

August
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

September
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

October
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

November
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

December
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

Cell Phone Numbers Go Public Next Month

REMINDER.... all cell phone numbers are being released to telemarketing companies and you will start to receive sale calls.

YOU WILL BE CHARGED FOR THESE CALLS

Even if the message is saved on your phone, you will be charged for the minutes to listen to it.

To prevent this, call the following number from your cell phone: 888-382-1222.
It is the National DO NOT CALL list. It will only take a minute of your time. It blocks your number for five (5) years. You must call from the cell phone number you want to have blocked. You cannot call from a different phone number.

I just registered my cell phone :)

One-Stop Shop...Web site design/Hosting/Blogs/Computer Data Back-Up

Are you wondering who you should use to get the following things done??? I have the perfect connection!

Web Site Design
Web Site Hosting
Creating Your Own Blog
Computer Data Back-Up (You know you should!)

Go to: www.therealestatetoolshop.com (this is for all industries, not just real estate agents)

Ask for Lynn Otlewski: 623-238-3875